Being on Angellist @venturehacks.com, roughly tripled the amount of “pitch emails” that I usually get. It inspired me this post about how to contact me or anyone you don’t know and can’t get an introduction to.
Here is the “cold-email” (as in cold-call) format that I find most useful when being approached. I use this format myself if I can’t get an introduction. The example in italics is an imaginary email.
- Who are you and where are you located?
I am a engineering student at MIT, I will graduate in 2010 and ….
- How do you know me or who introduced you?
… I saw your presentation about “social search developments at Google” when you visited MIT in 2007….
- Why are you writing to me? What is your idea/ product/ vision/ company?
This is your elevator pitch – do yourself a favor and spend $9 on the Pitching Hacks book.
… Inspired by your presentation, I started to work on a product that aggregates a user social graph (FB, LN, Friendfeed), analyzes the content of posts to determine the users subject knowledge and uses that information to rank users for specific subjects. So, imagine you need to plan a wedding: You just login to FB and find your friend most likely to be helpful with weddings. Your friend might not even be aware that he/she is the most knowledgeable person you know about the subject matter in your social graph ….
- Give me additional info (attachment)
Or even better, send me a login to your alpha site
… Attached is a presentation/ document/ thesis/ article that explains the idea/ product in more detail…
- How can I help you and why do you think I can help you?
… I am currently looking for $50k to work full time on the alpha product launch. You would be a great person to get on board, both as an investor and advisor given your background in social search at Google and the patent you published in 2004 …
- What is the next step?
… If you are interested, I am in SF on …. and would like to show you an early version of the product.
- (Extra Credit) Get me excited!
… During the visit I am also meeting with xxx (smart angel investor) and yyy (smart product person at great company e.g. google)